MAKEAPP

MAKEAPP
Overview
MakeApp is a tech company focused on beauty innovations, providing personalized and inclusive AR tools for makeup enthusiasts.
Task
To create an AR-powered app that offers personalized step-by-step makeup tutorials based on the user’s face shape, skin tone, and style preferences.
Client
MakeApp
Industry
/
Beauty tech
Year
2024
Role
End-to-end Product Design
Context
In-house project at LET ME Design Agency

1. Onboarding

Since there are no direct analogues on the market, onboarding plays a crucial role in explaining what the app is and how to use it. The flow includes 4 steps:

  1. Browse the catalog and effortlessly find your makeup using filters and tags.
  2. Follow the step-by-step instructions to create your perfect look.
  3. Adjust the painting area with the Sizing Mode if needed.
  4. Save or share your finished makeup in the gallery.

At the end of onboarding, users select their skin tone for personalized results.

2. Catalog

The catalog allows users to explore curated looks. Navigation goes from main categories → subcategories → final makeup look.

Main categories (developed with an international makeup expert).

3. Makeup

The core of the app is the AR application process.

  • A description panel explains which products to use and how to apply them.
  • Left icon (face) – choose the facial area (e.g., eyes, lips, cheeks).
  • Right icon (layers) – manage multiple layers related to that area (e.g., for eyes: mascara, eyeliner, eyeshadow).
  • Sizing Mode – adjust the position and size of the applied layer for more accuracy.

4. Shop & Orders

From the makeup application screen, users can directly access the integrated shop:

  • Buy the recommended products used in tutorials.
  • Add items to the cart and place an order with home delivery.

5. Admin Panel

A centralized dashboard for managing styles and user-generated looks. It allows uploading, editing, and organizing visual assets, while also providing tools to oversee user activities and content.

Impact

  • Delivered from concept to fully prototyped design in just 6 weeks.
  • Designed both the mobile application and its admin dashboard.
  • Built a cohesive user experience supporting fast scaling and future growth.